So you’ve got an eco-friendly company? Great! Demand for your products or services is growing by leaps and bounds — but if you’re going to position yourself on sustainability, it’s important to get it right. If you’ve been around the marketing business long enough, you’ve probably seen almost every tactic a company can use to stand out in its sector or industry. …

Corporate Social Responsibility (CSR) (also known by its other program name, simply “Sustainability”) has long been a hot topic for enterprise organizations and their investors — but it’s only recently that we’ve started to see companies of all sizes, even as small as micro organizations, start to get curious about…

Take the Challenge with this Sustainability Trend for Big Businesses, and Make your Lunchroom Meatless Corporate commitments to sustainability can often be superficial low-impact practicalities at best, and a pass of the proverbial buck at worst. Is the disclaimer at the bottom of an email to consider before you print really a commitment to improving the environment — or is it a display of eco-virtue…

Taking on Plastic Pollution: why one big threat facing the world’s oceans could be an opportunity for your business You might have noticed a couple of words popping up with new frequency in your newsfeed lately. They were a whisper at first (like a discarded shopping bag on the breeze?), but now they may be a clarion call for all businesses no matter their industry or size: ‘Plastic ban’ The anti-plastics…

Canada’s sustainably-minded ‘superclusters’ span applied innovation, agriscience, oceantech and more The word is ‘Supercluster’ — with millions of dollars on the way from Ottawa as a Federal shot in the arm for business cluster concentrations developing and advancing sustainable technology across Canada. Atlantic Canada’s own Ocean Supercluster (dedicated to sustainable development of Canada’s ocean economy) is among the winners, which…

Read on for a handy how-to guide for sustainable startups seeking investors. There’s no shortage of advice out there when it comes to pitching your company to would-be investors — some of it truly worthwhile, and some of it off the mark. Most comes from Silicon Valley, where a plethora of SaaS and mobile offerings pitch on the daily as they vie…

Hey Liz! It’s Empire Records! If you want to witness part of the genesis behind the superhero ensemble model pedaled by big comics production companies like Marvel and DC, look no further than 90s coming-of-age flick, Empire Records. …

Take a cursory glance at the Buzzfeed sidebar these days and you’ll inevitably spot one of those ‘Wow, we are really old’ posts. …